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The Crazy One


Creatives have the opportunity to affect businesses in a way we haven't seen since the Industrial Revolution. The Crazy One helps you learn how to weave together all of the methodologies, strategies, information, and tools into a comprehensive strategy for elevating the business impact of design within your company. The diverse episodes will give you actionable insights to help you be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. Host and award-winning creative director Stephen Gates shares what he learned from leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world's most innovative companies like Apple, Google, and Adobe.

Mar 31, 2017

The second in a 3-part series that's a crash course in Design Thinking that will teach you all the important parts of this methodology that I learned while becoming an IDEO certified Design Thinking Trainer. In this episode, I will teach you how to take the insights you found through your research in the inspiration phase and start to brainstorm ideas by learning how to craft ‘How might we’ statements and the 7 rules for running a better brainstorm.

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