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The Crazy One


Creatives have the opportunity to affect businesses in a way we haven't seen since the Industrial Revolution. The Crazy One helps you learn how to weave together all of the methodologies, strategies, information, and tools into a comprehensive strategy for elevating the business impact of design within your company. The diverse episodes will give you actionable insights to help you be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. Host and award-winning creative director Stephen Gates shares what he learned from leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world's most innovative companies like Apple, Google, and Adobe.

Dec 18, 2016

A continuation of Episode 1 ‘Lightbulbs are bullsh*t’ that goes beyond understanding your creative process to walk you through how there is more to being creative than your creative process. This episode looks at how to better develop your palette, how to find new areas of opportunity for ideation and how to judge the quality of your insights.

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