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The Crazy One


Creatives have the opportunity to affect businesses in a way we haven't seen since the Industrial Revolution. The Crazy One helps you learn how to weave together all of the methodologies, strategies, information, and tools into a comprehensive strategy for elevating the business impact of design within your company. The diverse episodes will give you actionable insights to help you be more creative, become a better leader, create more innovative work, build better relationships with your clients, grow a stronger career and more. Host and award-winning creative director Stephen Gates shares what he learned from leading global in-house and agency creative teams, building multiple Fortune 100 brands, and working with some the world's most innovative companies like Apple, Google, and Adobe.

Oct 14, 2016

Every company and every team wants to be more creative and have better ideas. But how do you get better? This episode shows you how to frame the opportunity given to you by your creative strategy using ‘how might we’ statements and the 7 rules to run a better brainstorming session.

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